NAA Spotlights RangeWater's Jessica Murphy on the Data Behind Resident Retention

Jessica Murphy, Managing Director at RangeWater Residential, was recently quoted in the National Apartment Association's article "Don't Be a Stranger" (July 31, 2026), discussing how authentic resident engagement drives retention. Murphy shared insights on the operational and financial impact of turnover, RangeWater's data-driven approach to understanding why residents stay or leave, and how the company balances technology with personal connection to strengthen the resident experience.

Read the full article on naahq.org.