Press Release

Atlanta/Orlando, FL (December 2011) – Construction is underway on the new Steel House Apartments in downtown Orlando, developed by Pollack Shores Real Estate Group. The official groundbreaking ceremony for the $40 million development was held Tuesday, Dec. 6.

“We are proud to cap off a successful 2011 with the Steel House groundbreaking,” said Pollack Shores president Steven Shores. “Steel House is indicative of the leading edge projects we will begin construction on in the coming months.”

The transit-oriented development, located near the Lynx Central Station and future SunRail, is expected to create a positive economic impact of $64 million over several years.

“The Steel House is a huge victory for Downtown Orlando,” said Orlando Mayor Buddy Dyer. Dyer describes downtown as Central Florida’s economic engine – a gathering place and hub for arts, entertainment and small business. “The groundbreaking of this new residential community supports the fact that more and more people are choosing to live in our city’s center,” Dyer added.

The new luxury four-story development will have 326 one- and two-bedroom apartments with the latest amenities, including granite countertops, stainless steel energy-saving kitchen appliances and custom cabinetry. The top floor will feature a clubroom with spectacular skyline views of the city. Other amenities include a pool, fountains, fitness center, business center and gallery space. A large percentage of the apartments will be one-bedrooms, which are in high demand.

“Environmental sustainability was a big priority,” added Michael Blair, Managing Director of Development for Pollack Shores. Built on a redeveloped brownfield, the community’s environmentally-friendly features include energy-efficient heating and air, stormwater control and construction debris recycling. It will also have covered parking and roofing materials to help reduce heat island effect. “The land also features an easement for a future segment of the Urban Trail, a walking and biking pathway through downtown Orlando,” Blair said.

The first apartments are expected to welcome residents in the fall of next year, with full completion set for February 2013.

The address is 750 N. Orange Ave., Orlando, FL 32801. It is located at the intersection of North Orange Ave. and W. Colonial Drive – the gateway to downtown Orlando.

The architect is Poole & Poole Architecture, with interior design by Beasley & Henley. Cambridge Swinerton, LLC is the general contractor. The civil engineer is Bowyer Singleton. Foster Conant designed the landscaping and hardscapes.

About Pollack Shores
Pollack Shores Real Estate Group creates value by acquiring, developing, managing and investing in multifamily communities across the Southeast. The partnership also raises and manages funds for direct investment in real estate. Founded in 2006, the privately-owned firm’s team of experienced individuals has grown a portfolio worth roughly $1 billion. Pollack Shores has offices in Atlanta, Tampa, South Florida and Charlotte.


Media contact: Terri Thornton 404-932-4347 Terri@TerriThornton.com