Pollack Shores, Fuqua Getting Ready For Roswell Center Transformation

By Jarred Schenke, Bisnow

Goodbye, tired suburban strip center. Hello, 300 luxury apartment homes.

Pollack Shores Real Estate Group is planning to raze the Roswell Exchange Shopping Center at 11060 Alpharetta Highway, which sits at the intersection of Sun Valley Drive and near the busy intersection of Holcomb Bridge Road.

In turn, the developer — in a joint venture with Fuqua Development — plans to develop a mixed-use project called Sun Valley that will include 300 apartments marketed toward upper-end renters. Fuqua will develop 115K SF of retail in the project as well, the Atlanta Business Chronicle reported.

Pollack Shores expects to begin demolition in the next 15 days. Apartments will rents in the $1.70/SF range, Pollack Shores Vice President Tyler Gaines said.

This is the latest Pollack Shores suburban development in Metro Atlanta. The firm has been shopping for sites in what it considers fast-growing suburban markets with strong schools and major employers nearby. It recently delivered Home at The Battery, an 81-unit luxury apartment complex right next to the Atlanta Braves stadium at SunTrust Park. Pollack Shores also recently acquired Discovery at River Bend, a 256-unit complex in the city of Duluth that will be refurbished to attract families.

Read more here.